My name is Alex, and I'm the founder of HAIRO.
Every morning at 6:47 AM, I'd stand in my bathroom mirror, tilting my head left, then right, trying to find the angle where my bald spot didn't scream back at me.
I was 32. Successful product engineer. Confident in every area of my life... except the mirror.
That Tuesday morning in Brooklyn changed everything. Another Zoom call. Another strategic camera angle. Another wave of silent panic.
I realized I'd been living my life in hiding.
That's when I decided: there has to be a better way.
I wasn't alone.
Millions of us wake up every day doing the same dance:
✓ Checking mirrors from twelve different angles
✓ Strategic cap placement before leaving the house
✓ Declining opportunities that require video calls
✓ Watching confidence shrink with every passing month
The solutions? All garbage. Modern men deserved a modern solution.
18 months of pure obsession
I couldn't let it go. Nights and weekends became a full-time mission.
The breakthrough came at 2:33 AM on a Thursday.
HydraLock-48™ technology. Micro-pigments that actually bond with your follicles instead of sitting on top.
Waterproof. Sweat-proof. Invisible under HD cameras.
Finally, something that survived real life.
The results blew us away
Meet The Team Behind The Mission
Alex Rodriguez - Founder & Product Engineer
Dr. Sarah Chen - Lead Chemist
15 years developing cosmetic formulations. She made GripLock-48™ possible.
Marcus Torres - Head of Customer Success
James Mitchell - Operations Director
We're a small team with a big mission: end hair shame for good.
